23 August 2010 – Murray Now (http://murraynow.com.au/news/post/british-revolution-on-the-move/)

You may recall in Issue 3 2010 Murray Now Enews a story of a couple of young Brits determined to take on the culinary revolution of British food in Australia.

The Pacdon Boys from Bunaloo have gone from milestone to milestone. Murray Now contacted James Arrowsmith one of the young founders of Pacdon Park to do a follow up as we wanted see how things were progressing since our last article.

“We found we picked up new sales, and real interest in our product from further afield as a result of the Murray Now eNews article, especially out in the western communities of New South Wales, which was brilliant,” James said, “Most importantly these were areas that were not aware of our product and they wanted to come and see for themselves, so they made their way to Pacdon Park to purchase our product in person.”

At the moment the boys are getting ready to move Pacdon Park out, from their current facility in Bunnaloo to their new facility at Nicholas Vineyard, Pericoota Road, 4kms towards Barham on the Moama side. The Vineyard is on an old dairy site and is currently being fitted out with small goods in mind.

A new black pudding machine is currently being built, something that gets the boys excited as well as satisfying the traditional black pudding customer. British gourmet enthusiasts and travellers alike will be keen to learn this new site comes with a shop front where you can buy Pacdon’s products straight from the people who make it.

As James Arrowsmith explains, “we’ve had to move, we reached our maximum output where we were. When we first started this venture we were quite green regarding the needs heading into the future. We now know so much more about the industry and our vision for the future with Pacdon Park food production. We will be better placed to do higher volumes of produce, it will improve delivery of goods both in and out and situating ourselves close to better infrastructure will help us be a more efficient business.

To James this move means Pacdon Park food manufacturers will be the closest NSW small goods operators next to Victoria.

What really amazes Murray Now about these guys is the way they market themselves. The Murray Now team has seen firsthand how far the original story was taken. Pacdon Park boys have got the blogging bug! They are true promoters of the word viral marketing. The Murray Now eNews database is in the thousands, these guys just kept it going with Pacdon Parks’ blog section – “the Pig Pen” on their website and their facebook “Pacdon of Bunaloo” No wonder their sales are up!

Keep up the good work boys.